Bad Bunny’s Super Bowl halftime show sparks global streaming surge, Apple Music data shows

Bad Bunny’s Super Bowl halftime performance delivered a massive boost to his music’s global reach, according to data released by Apple Music. The surge in listening occurred in the hours immediately following the performance, impacting streaming charts, playlists, and music discovery platforms.

Immediate Impact on Streaming

Apple Music, a sponsor of the Super Bowl halftime show, reported that Bad Bunny’s performance playlist quickly became the most-played set list on the platform. The Puerto Rican superstar then dominated the Apple Music Daily Top 100 Global chart, securing 23 songs within the Top 100. Notably, “DtMF” rose to the No. 1 position.

Did You Know? Bad Bunny’s album “Debí Tirar Más Fotos” reached No. 1 in 46 countries, including Mexico, Colombia, Chile, Brazil, Germany, France, and Spain.

Resurgence of Past Hits

The performance also sparked renewed interest in Bad Bunny’s older work. Six of the 23 charting songs re-entered the Apple Music Daily Top 100 Global for the first time since at least February 2025. His 2018 collaboration “I Like It” with Cardi B and J Balvin saw a resurgence, re-entering the chart for the first time since January 2020.

Global and Regional Trends

The impact wasn’t limited to specific songs or charts. Apple Music data revealed widespread international momentum, with “Debí Tirar Más Fotos” appearing on album charts in 155 countries. Within the United States, Los Angeles, New York, Chicago, and Dallas were identified as the top cities for Bad Bunny listening over a six-day period.

Expert Insight: The immediate and widespread impact of Bad Bunny’s performance highlights the power of live events to drive music consumption in the streaming era, particularly for artists with an already engaged fanbase.

Shazam Engagement Soars

Music discovery platform Shazam also experienced a significant spike in engagement. Bad Bunny’s performance marked the biggest day ever on Shazam for any Latin or non-English-language artist, with recognitions increasing by more than 400% compared to the daily average. “Die with a Smile” featuring Lady Gaga and “Lo Que Le Pasó a Hawaii,” with Ricky Martin, were among the most-Shazamed moments.

Apple Music’s data provides an early indication of audience engagement, preceding broader industry reports. Oliver Schusser, vice president of Apple Music and Beats, noted the years of growth Bad Bunny has experienced on the platform, calling his rise to global superstardom “incredible and exciting, but not at all surprising.”

Frequently Asked Questions

What impact did the Super Bowl performance have on Bad Bunny’s streaming numbers?

Bad Bunny’s show playlist became the most-played set list on Apple Music, and he landed 23 songs in the Apple Music Daily Top 100 Global chart, including “DtMF” at No. 1.

Which cities in the United States showed the most Bad Bunny listening activity?

Los Angeles, New York, Chicago, and Dallas were the top cities for Bad Bunny listening over a six-day span, according to Apple Music.

How did the performance affect engagement on Shazam?

Bad Bunny’s performance marked the biggest day ever on Shazam for any Latin or non-English-language artist, with recognitions increasing by more than 400% compared to the daily average.

Could this surge in popularity translate into continued success for Bad Bunny across other platforms and future projects?