Beartooth Scrambling To Create New Lyric Video For Their Impending Single After Artist Lied About Using AI-Assisted Artwork
Beartooth vocalist Caleb Shomo announced June 18 that the band is replacing the lyric video for their new single “Bullshit” after a commissioned designer used AI. According to Shomo, the artist lied about the use of AI, which led to the video being flagged upon upload.
Why Beartooth is replacing the “Bullshit” lyric video
Shomo stated the hired artist “assured us adamantly” throughout the process that no AI was used to create the video. After seeing “red flags” and holding conversations on June 18, Shomo said he now knows for a fact that the artist lied.
The vocalist expressed that the band has no interest in using AI to translate the “blood sweat and tears” put into the upcoming album. Shomo emphasized a preference for “human creativity” over AI-generated content.
What happens next for the song and album?
Luke Shomo, who worked on the album art, is creating a new lyric video to replace the flagged version. The band confirmed the song will still be posted as scheduled.
This release precedes the debut of Beartooth’s new album, “Pure Ecstasy,” which has an August 28 release date. The band has already released two singles from the project.
Context regarding Caleb Shomo and Beartooth
Beyond the production of “Pure Ecstasy,” recent discussion surrounding the band has focused on Shomo’s personal life. The vocalist has stated he is now living his life as a “proudly gay man.”
Frequently Asked Questions
Why was the “Bullshit” lyric video flagged?
The video was flagged for the use of AI, which Caleb Shomo claims the commissioned designer lied about.
Who is creating the new lyric video?
Luke Shomo, who also worked on the album art, is creating the replacement video.
When will the new Beartooth album be released?
“Pure Ecstasy” is scheduled for release on August 28.
Do you think artists should be required to disclose the use of AI in commissioned work?