Beyond the Clock Tower: Discovering Hidden Gems in Graz
The BLOOM festival has transformed the Universalmuseum Joanneum and the surrounding district in Graz into a city-wide botanical art project. The event integrates various museum houses to explore the theme of flowers through digital art, natural history, and cultural installations, according to visitor reports from early June.
What is the BLOOM festival in Graz?
The BLOOM festival distributes themed exhibitions across several Joanneum institutions. At the Neue Galerie, artist Markus Huemer presents nature images based on 3D scans and digital templates, while the “Analytische Schönheit” exhibit displays botanical works ranging from Biedermeier watercolors to contemporary pieces.
The Volkskundemuseum hosts the “Durch die Blume” exhibition, which includes creative workshops and Regula Dettwiler’s “Forget-Me-Not” installation in the Antoniuskirche. Additionally, the Naturkundemuseum features an exhibition titled “Blümchensex,” which details plant pollination and the roles of insects and wind.
How does Graz integrate culture and cuisine?
Graz identifies as a “Genusshauptstadt” (Capital of Enjoyment) by linking museum visits with culinary experiences. One such program, “Tischlein deck dich” at the Museum für Geschichte in Palais Herberstein, combines a tour of eating and table culture with a three-course menu at a local restaurant, such as the Mohrenwirt in the Lendviertel.
Other integrated offerings include “Sterzstunden” at the Volkskundemuseum, “Kunst und Genuss” at the Kunsthaus, and the “Genussreise der Sinne” at the Naturkundemuseum. These initiatives aim to blend historical education with the city’s gastronomic traditions.
Which architectural and nature sites define the city?
The Botanischer Garten, operated by the University of Graz, features futuristic glass greenhouses opened in 1995 that house plants from various global climate zones. The University district also contains a library where modern glass structures are integrated with historical rooms.
Other notable landmarks include the Leechkirche, one of the oldest churches in the city, and the Zinzendorfgasse, a street characterized by small shops and cafes like Beanery Specialty Coffee. The Hilmteich area on the city’s edge serves as a local recreation spot and houses the Lederleitner company villa.
What are the current developments in the Lendviertel?
The Lendviertel remains a hub for local commerce and hospitality centered around the Lendmarkt. Recent dining options include Tropicante, a Mexican restaurant, and Cosimo, an Italian establishment often cited as an alternative to Frankowitsch.

Accommodation in the area includes the Lendhotel, which incorporates contemporary art into its lobby and provides roof terrace access with views of the Schlossberg. The hotel’s proximity to the Lendmarkt positions it as a strategic base for visitors exploring the city’s non-traditional sites.
What may happen next for Graz tourism?
The success of the BLOOM festival could lead to more multidisciplinary events that utilize the city’s public spaces and museum network. There is a possibility that Graz may further expand its “Genusshauptstadt” branding by creating more partnerships between historical sites and local gastronomy.
Increased interest in the University district and the Lendviertel may lead to a shift in tourist traffic away from primary landmarks like the Uhrturm toward these emerging cultural hubs.
Frequently Asked Questions
What museums participate in the BLOOM festival?
The festival involves the Neue Galerie, the Volkskundemuseum, the Naturkundemuseum, and the Kunsthaus.
What is the “Tischlein deck dich” event?
It is a combination of a guided tour at the Museum für Geschichte in Palais Herberstein focusing on table culture and a subsequent meal at a Grazer gasthaus.
When were the modern greenhouses at the Botanischer Garten opened?
The futuristic glass buildings were opened in 1995.
Which of these hidden spots in Graz would you visit first?