Brunch Partners With Hello Kitty for Newest Collaboration

Brunch, known for its hotel-inspired slippers, launched a new collaboration on Monday with the iconic Hello Kitty. The collection offers a range of cozy items, tapping into the enduring appeal of the beloved character.

A Cozy Collaboration

The centerpiece of the Brunch x Hello Kitty line is the Hello Kitty Essential slipper, available in pink and navy blue. Priced at $108, these slippers feature the Hello Kitty character and name embroidered on a 100 percent recycled terry upper, paired with a partially recycled EVA outsole.

Did You Know? The Hello Kitty Essential slippers utilize recycled materials in both the upper and outsole, reflecting a commitment to sustainability.

For those seeking a bolder statement, the platform Essential XXL slippers are designed to resemble Hello Kitty, complete with 3D ears and a bow. These are offered in pink and white and retail for $125.

Beyond Slippers

The collaboration extends beyond footwear. The collection includes cotton pajama sets in solid pink and with an allover Hello Kitty print, priced at $170. A plush robe, available in pink and white, rounds out the lineup at $210.

Expert Insight: Brunch’s continued strategy of collaborations demonstrates a keen understanding of consumer trends and a willingness to partner with recognizable brands to broaden its appeal. This approach allows them to reach new audiences while maintaining their core identity.

The campaign features Makayla, showcased in her Japanese-inspired home near New York City, enjoying simple morning routines like making matcha and reading. This imagery reinforces the shared ethos of Brunch and Hello Kitty: “finding joy in life’s cozy, simple activities.”

This isn’t the first time Hello Kitty has partnered with a footwear brand recently, as HeyDude released a Hello Kitty collection over the summer. Brunch has also been actively collaborating, previously teaming up with Parke for a Valentine’s Day collection, Prince Tennis around the U.S. Open, “The White Lotus,” and The Beverly Hills Hotel.

The Brunch x Hello Kitty collection is currently available for purchase at brunch.us.

Frequently Asked Questions

What items are included in the Brunch x Hello Kitty collection?

The collection includes Hello Kitty Essential slippers, platform Essential XXL slippers, cotton pajama sets, and a plush robe.

How much do the slippers cost?

The Hello Kitty Essential slippers are priced at $108, while the platform Essential XXL slippers cost $125.

Where can I purchase the Brunch x Hello Kitty collection?

The collection is available for purchase at brunch.us.

As Brunch continues to forge partnerships with diverse brands, what other unexpected collaborations would you like to see them explore?