Cadillac F1 Car Unveiled at Super Bowl 2024: Colors & Design Revealed

Approximately 130 million sports fans tuned in to watch the Super Bowl, the championship game of American football, this year featuring a matchup between the Seattle Seahawks and the New England Patriots at Levi’s Stadium in Santa Clara, California.

Cadillac Unveils Formula 1 Design on Super Bowl Stage

Beyond the gridiron, the automotive world also took centre stage during the Super Bowl. Cadillac chose the high-profile event to reveal the colour scheme of its new Formula 1 race car in a commercial. The team’s drivers, Sergio Pérez and Valtteri Bottas, will be at the wheel.

Did You Know? The Cadillac Formula 1® Team revealed its first Formula 1 race car design, marking a significant milestone in its journey to the world’s most elite motorsport championship.

The Cadillac Formula 1 team announced that the unveiled design—a striking black and white scheme—will be used throughout the 2026 season, as the team enters Formula 1 as the eleventh competitor. Shortly after the commercial aired, a replica of the Cadillac F1 car was dynamically revealed at Times Square in New York City, offering fans a first look at the design.

A Design Reflecting Cadillac’s Identity

The Cadillac F1 car features a two-tone design, split between black and white. The gradient effect, intended to convey a sense of speed even when stationary, incorporates repeating Cadillac chevrons—a subtle nod to General Motors’ ownership and the iconic Cadillac emblem.

The unveiling film, directed by Sam Piling and scored by Max Richter, employed cinematic techniques and musical restraint. The design utilizes asymmetry as a core principle, creating a balance of contrasting elements representing ambition and optimism.

Expert Insight: Cadillac’s strategic choice to unveil its Formula 1 car during the Super Bowl demonstrates a clear understanding of cross-promotional opportunities and a desire to connect with a broad audience beyond traditional motorsport fans. This approach signals a commitment to building brand awareness and generating excitement ahead of their 2026 debut.

Dan Towriss, CEO of the Cadillac F1 team, stated that the design is more than just paint; it represents the team’s identity and what it brings to Formula 1. GM Chief Mark Reuss added that the unveiling marks a milestone in a journey that began years ago, culminating in the development of a Formula 1-worthy race car. Graeme Lowdon, the team’s Team Principal, expressed pride in utilizing a culturally significant event to showcase the team’s values of ambition and innovation.

Frequently Asked Questions

What colours will the Cadillac Formula 1 car be?

The Cadillac Formula 1 car will feature a black and white design throughout the 2026 season.

Who will be driving for the Cadillac Formula 1 team?

Sergio Pérez and Valtteri Bottas will be driving for the Cadillac Formula 1 team.

Where was the Cadillac Formula 1 car first revealed to the public?

The Cadillac Formula 1 car was first revealed in a commercial during the Super Bowl and then at Times Square in New York City.

As Cadillac prepares for its 2026 entry into Formula 1, what impact do you think a new American manufacturer will have on the sport’s global landscape?