California Ranks 2nd Most Pokémon-Obsessed State in the US
California ranks as the second most active state for Pokémon online searches in the U.S., according to a study by EsportsGG. Residents of the Golden State perform 4.6 million Pokémon-related searches annually, averaging roughly nine searches per minute, trailing only Nevada in search frequency per capita.
The EsportsGG analysis, which examined Google search data across all 50 states, found that Californians conduct 387,280 searches per month. This equates to 12,732 daily searches and 11,717 searches per 100,000 inhabitants annually.
Why is Pokémon popularity so high in California?
Nostalgia plays a significant role in the state’s high search volume. Many millennials grew up playing Pokémon on Game Boy, watching the animated series, and collecting cards during the franchise’s initial U.S. surge.
The state also hosts major pop culture and gaming events. Pokémon maintains a consistent presence at tournaments and conventions, including large-scale gatherings such as the San Diego Comic-Con.
How does California compare to other states?
Nevada holds the top spot nationally with 11,774 searches per 100,000 residents, narrowly beating California’s 11,717. Texas follows in third place with 11,113 searches per 100,000 people.
According to the EsportsGG data, the top 10 states for Pokémon searches are:
- Nevada: 11,774
- California: 11,717
- Texas: 11,113
- Utah: 10,939
- Washington: 10,856
- Hawaii: 10,545
- Arizona: 9,916
- Virginia: 9,835
- Oregon: 9,751
- New York: 9,751
What is driving the national surge in interest?
Americans search for Pokémon more than 30.6 million times per year, averaging 58 searches per minute nationwide. This trend is fueled by the continued popularity of Pokémon Go and the emergence of high-value collectible cards.
The franchise also maintains momentum through a steady stream of new games and merchandise. Recent additions to the culture include Pokémon-themed EDM parties and a constant cycle of new card releases.
What happens next for the franchise?
Interest may increase as Pokémon approaches its 30th anniversary in 2026. The upcoming release of the Pokémon TCG 30th Celebration extension is likely to drive further search activity among collectors.
The combination of ultra-rare cards selling for millions and hundreds of millions of Pokémon Go downloads could lead to sustained growth across both older and younger generations of trainers.
Frequently Asked Questions
Which U.S. state searches for Pokémon the most per capita?
Nevada ranks first with 11,774 searches per 100,000 residents.
How many total Pokémon searches occur in the U.S. annually?
According to the EsportsGG study, there are more than 30.6 million searches per year nationwide.
What upcoming event could impact Pokémon search trends?
The franchise’s 30th anniversary in 2026 and the release of the Pokémon TCG 30th Celebration extension may influence future interest.
Do you still collect Pokémon cards or play the games today?