CBS Sports Secures Exclusive US Rights to Women’s Super League

CBS Sports Secures Exclusive US Rights to Women’s Super League

May 30, 2026 discoverhiddenusacom Health

CBS Sports has secured the exclusive US broadcast rights to the Women’s Super League (WSL), marking a significant expansion of its soccer portfolio. This four-year agreement ensures a stable home for the league in the United States, moving away from the short-term arrangements previously held by ESPN.

The Details of the Broadcast Deal

Under the new terms, 183 matches will be streamed live on Paramount+. The CBS Sports Network linear channel will air one game per week.

The Details of the Broadcast Deal
WSL Paramount+ broadcast

Selected matches will also be available via the CBS Sports Golazo Network, a free ad-supported television (FAST) service. The live coverage will be supported by magazine programming, studio shows, and a variety of audio, digital, and social content.

Did You Know? The agreement, brokered by IMG, represents a four-fold increase in value compared to the WSL’s previous short-term pacts with ESPN.

Strategic Significance for the WSL and CBS

This long-term arrangement provides the WSL and its participating teams with greater financial certainty and a substantial revenue boost. The league remains a premier destination for global stars, including members of the US national team and the England squad that won the Uefa Women’s Euro 2025.

The league also features some of the most recognized clubs in world soccer, such as Chelsea, Arsenal, and Manchester United. While ESPN provided significant legitimacy and access to NWSL fans, Paramount+ is positioning itself as a primary hub for women’s soccer.

Expert Insight: Samantha Carter notes that by combining the WSL with the NWSL and the exclusive rights to the Uefa Women’s Champions League next season, Paramount+ is creating a year-round soccer ecosystem. This strategy leverages time zone differences to ensure content is available at multiple times of the day, maximizing viewer engagement.

A Broadening Soccer Portfolio

The addition of the WSL complements an extensive men’s soccer lineup, which includes the Uefa Champions League, Europa League, and Conference League. CBS also holds rights to the Scottish Professional Football League (SPFL), Italian Serie A, and Concacaf international competitions.

A Broadening Soccer Portfolio
CBS Sports WSL logo

This comprehensive offering may allow the streaming service to capitalize on increased demand surrounding the men’s World Cup in North America and the 2027 Fifa Women’s World Cup in Brazil.

Future Outlook and Market Trends

Looking ahead, the US is expected to be awarded the rights to the 2031 Women’s World Cup, alongside Mexico, Jamaica, and Costa Rica. This trajectory suggests a growing appetite for women’s soccer in the North American market.

The NWSL’s domestic rights will return to the market after the 2027 season. Paramount may be keen to retain a portion of these games to anchor its women’s soccer strategy, while the NWSL may value the reach provided by Paramount’s blend of streaming, pay-TV, and over-the-air channels.

Frequently Asked Questions

Where can I watch WSL matches in the US?
Matches will be available on Paramount+, with one weekly game on the CBS Sports Network and selected matches on the CBS Sports Golazo Network.

How long is the new broadcast agreement?
The deal is a four-year agreement.

Which major clubs are featured in the WSL?
The league includes some of the world’s biggest clubs, including Manchester United, Chelsea, and Arsenal.

How do you think the consolidation of women’s soccer rights on a single platform will impact the growth of the game in the US?

, , ,