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Deva Cassel and Bridgerton Star Shine in New Dior Campaign

Deva Cassel and Bridgerton Star Shine in New Dior Campaign

June 6, 2026 discoverhiddenusacom Entertainment

Deva Cassel, the 21-year-old daughter of Monica Bellucci and Vincent Cassel, is starring in a new Dior summer campaign filmed in Provence. The production features the Dior solar range and Miss Dior fragrances, with Cassel appearing alongside “Bridgerton” actress Florence Hunt to showcase the brand’s seasonal aesthetic.

What is featured in Deva Cassel’s new Dior Provence campaign?

The new clip captures a sun-drenched escape to the South of France. Dior uses the setting to present its Dior solar line, including serums and creams, alongside summer-toned makeup.

What is featured in Deva Cassel's new Dior Provence campaign?

The visuals highlight fragrances such as La Colle Noire and the Blooming Bouquet version of Miss Dior. The models are seen playing croquet on the grass, eating red fruits, swimming, and picking daisy petals.

Joining Cassel is British model and actress Florence Hunt, known for her role as Hyacinthe in the Netflix series “Bridgerton.” This collaboration aligns with the Dioriviera collection, which draws inspiration from the bright, warm hues of the season.

Did You Know? Deva Cassel has served as an international ambassador for Dior’s fashion and beauty lines since March 2024.

How does Deva Cassel’s role with Dior evolve?

Beyond seasonal clips, Cassel maintains a high-profile presence at major industry events. In May 2026, she attended the first Cruise collection by Jonathan Anderson for Dior at LACMA in Los Angeles.

That specific event, inspired by the golden age of Hollywood, featured a guest list including Al Pacino, Macaulay Culkin, Miley Cyrus, and Sabrina Carpenter.

Expert Insight: Samantha Carter notes that Dior’s strategy of pairing legacy beauty—represented by the Bellucci-Cassel lineage—with current pop-culture icons like Florence Hunt allows the brand to bridge the gap between timeless prestige and Gen-Z relevance.

Is another Cassel entering the fashion world?

Léonie Cassel, the 16-year-old daughter of Monica Bellucci and Vincent Cassel, is beginning to step into the public eye. Monica Bellucci recently shared black-and-white images of her younger daughter on Instagram.

DEVA CASSEL AT FASHION SHOW DIOR SUMMER 26/September/2023

These photos showcase Léonie in a variety of styles, including lace dresses, oversized T-shirts, and leather jackets. In a rare interview with Madame Figaro, the high school student discussed her personality traits.

Léonie stated she inherited her mother’s quest for harmony, her father’s adventurous spirit, and the direct frankness of her sister, Deva.

What could happen next for the Bellucci-Cassel family?

Given Léonie Cassel’s recent visibility on social media and her interview with Madame Figaro, she may follow her sister’s path into professional modeling. It is possible that Dior or other luxury houses could explore partnerships with the younger sibling.

What could happen next for the Bellucci-Cassel family?

Deva Cassel is likely to continue her trajectory as a dual threat in both acting and fashion, potentially expanding her ambassador role as Dior releases more seasonal collections.

Frequently Asked Questions

Who appears alongside Deva Cassel in the Dior Provence clip?
Florence Hunt, a British actress and model known for playing Hyacinthe in “Bridgerton,” appears in the images.

Which specific Dior products are highlighted in the campaign?
The campaign features the Dior solar range (creams and serums), summer makeup, and fragrances including La Colle Noire and Miss Dior Blooming Bouquet.

How old is Léonie Cassel and what is her current status?
Léonie Cassel is 16 years old and is currently a student in her second year of lycée in Paris.

Do you think legacy fashion families help luxury brands maintain their prestige, or do they overshadow new talent?

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