DIRS 21 Appoints New Heads of Marketing and PR & Business Development

Hospitality software provider DIRS 21 has appointed Timo Fötsch as Head of Marketing and Tobias Kannenberg as Head of PR & Business Development for the DACH region. According to CEO David Heidelberg, the restructuring aims to align product and communication strategies to accelerate the delivery of new solutions to the hotel industry.

Who is leading the new strategy at DIRS 21?

Timo Fötsch now serves as Head of Marketing. He has worked for DIRS 21 for several years and brings a background in marketing and project management to the role.

Tobias Kannenberg, who joined the company in October 2022, takes over as Head of PR & Business Development. He is responsible for press work, strategic communication, networking, and business development within the DACH region.

Did You Know? Tobias Kannenberg became part of the DIRS 21 team in October 2022.

Why did DIRS 21 restructure its leadership?

The company intends to more closely integrate marketing, product development, communication, and market cultivation. This alignment is designed to increase the visibility of DIRS 21 as a sales and technology partner for hotels.

CEO David Heidelberg stated that the new distribution of roles creates clear responsibilities. He noted that strengthening the link between product and communication allows the company to bring new solutions to market more quickly.

Expert Insight: Samantha Carter suggests that by tightly interlocking product development with market communication, a company can reduce the lag between a feature’s creation and its commercial adoption. This structural shift often indicates a move toward a more agile, market-responsive growth strategy.

What could happen next for the company?

With these clear responsibilities in place, DIRS 21 may be able to expand its current market position. The company could potentially increase its footprint in the DACH region through Kannenberg’s focus on business development and networking.

A possible next step involves the accelerated release of new software tools, as the company aims to shorten the path from product development to market availability.

Frequently Asked Questions

Who is the new Head of Marketing at DIRS 21?

Timo Fötsch, who has been with the company for several years and has experience in project management and marketing, is the new Head of Marketing.

What are the responsibilities of the Head of PR & Business Development?

Tobias Kannenberg manages press work, strategic communication, networking, and business development for DIRS 21 in the DACH region.

What is the primary goal of these leadership changes?

According to CEO David Heidelberg, the goal is to create clear responsibilities and better integrate product, communication, and marketing to bring new solutions to market faster and strengthen the company’s position.

How do you think tighter integration between product teams and marketing affects the quality of software for the end user?