Empowering Women Entrepreneurs Through Digital Transformation

The Provincial Women’s Union has supported over 2,000 women leaders, members, and cooperative managers through digital transformation training and startup initiatives between 2023 and 2025, according to union records. This effort, part of the “Women’s Startup Support Project (2021-2025),” included 15 educational courses, seven promotional campaigns, and two forums to help women integrate information technology into production and business.

Le Thi Dang, a resident of Xuan Tin commune, used Zalo, Facebook, YouTube, TikTok, and Shopee to launch a feng shui waterfall business. Her project, “Song Thu Waterfall – Creating Green Spaces,” received an excellence award in the 2025 “Startup Ideas and Products” contest hosted by the Provincial Women’s Union.

Dang reports that her online sales generate tens of millions of VND monthly and provide jobs for several people. “Online sales were chosen because there are almost no costs and no geographical constraints,” Dang stated, noting that social media allows her to ship dozens of products of various sizes to customers nationwide.

Did You Know? The Provincial Women’s Union’s support project helped establish five new cooperatives and facilitated the online introduction and sale of approximately 2,000 different types of products.

How digital tools are changing cooperative sales

Several women-led cooperatives have reported success after applying digital technology to market research and sales. These include the Huong Que Herbal Cooperative in Son Minh village, the Tay Du Silk Weaving Cooperative in Xuan Le commune, and the Nu An Tac Clean Vegetable Cultivation Cooperative in Dong Tien Dong.

Nguyen Thi Hien of the Nu An Tac Clean Vegetable Cultivation Cooperative stated that social media allowed the group to sell products more quickly. Hien noted that these platforms are critical for communicating with customers, promoting products, and finding suitable partners.

The Tay Du Silk Weaving Cooperative has specifically utilized live streaming to reach customers. Participants in these programs found that traditional sales methods resulted in customer numbers and revenue that were less than half of what they achieved through digital channels.

Expert Insight: Samantha Carter notes that the shift from traditional to digital storefronts represents a fundamental change in market accessibility. By reducing the reliance on physical geography, these cooperatives are effectively bypassing traditional middle-men, which likely increases their profit margins and allows for direct consumer feedback.

What training is provided to women entrepreneurs?

Women’s organizations provide courses on information technology application, brand building, and online business operations. Training includes basic skills for live streaming and the use of social media for product promotion.

The union has introduced models such as “Digital Women’s Groups” and “Digital Families.” These programs teach women how to use technology, identify harmful websites, manage online sales, and handle electronic payments.

What happens next for these businesses?

The Provincial Women’s Union is likely to continue planning and operating courses on the digital economy. These future initiatives may focus on further enhancing the competitiveness of women-led production and business entities.

Such ongoing support could allow these businesses to expand their product markets in a sustainable manner. The union may continue to connect women members with various promotional and consumption activities to increase income.

Frequently Asked Questions

Which digital platforms are being used by these entrepreneurs?
Entrepreneurs are using Zalo, Facebook, YouTube, TikTok, and Shopee to sell and promote their products.

What was the impact of the “Women’s Startup Support Project (2021-2025)”?
According to the source, the project supported over 2,000 women, helped establish five new cooperatives, and brought 2,000 types of products to the online market.

Why did Le Thi Dang choose online sales for her waterfall business?
Dang stated she chose online sales because they involve almost no cost and remove geographical constraints, allowing for nationwide shipping.

How do you think digital tools change the way local artisans reach their customers?