Hailee Steinfeld Makes Super Bowl Announcement After Bills QB Josh AllenConfirms Pregnancy Plans

The offseason is bringing significant personal changes for Buffalo Bills quarterback Josh Allen, coinciding with a notable advertising campaign featuring him and his partner, Hailee Steinfeld. This year, State Farm is returning to Super Bowl advertising after pausing in the previous year due to the California wildfires. The insurance company’s new ad campaign, launched Monday, is unfolding in two parts, with the second installment scheduled to air during Super Bowl LIX on February 8th.

A Star-Studded Commercial

The initial advertisement features Josh Allen, actress Hailee Steinfeld, comedian Keegan-Michael Key, and actor Danny McBride. The scene unfolds at a fictional insurance agency, “Halfway There Insurance,” where Steinfeld quickly realizes the service is far from helpful. Key and McBride portray agents more interested in a spirited, off-key rendition of Bon Jovi’s “Livin’ on a Prayer” than assisting customers. The chaotic scene also includes performances by the Grammy-nominated girl group Katseye – Sophia, Manon, Daniela, Lara, Megan, and Yoonchae.

Did You Know? State Farm chose not to advertise during the Super Bowl last year, citing the wildfires as the reason for their decision.

Steinfeld directly questions the agents, asking, “So you guys are just like State Farm, right?” The response is a clear “no,” followed by a montage highlighting the agency’s shortcomings. The commercial concludes with Steinfeld’s succinct endorsement: “Should have gone with State Farm.” A “To be continued…” message hints at further developments during the Super Bowl broadcast.

Balancing Football and Family

The timing of the ad campaign aligns with the recent announcement of Josh Allen and Hailee Steinfeld expecting their first child. Steinfeld revealed to Parade that State Farm has a “strong reputation for creative and culturally relevant ads,” and praised the commercial’s writing as “so quick and witty, but so smart.” Allen has publicly expressed his excitement about becoming a father, stating it will be “the most important thing I’ll ever be in my life.”

Expert Insight: The dual announcement – a high-profile Super Bowl ad campaign and a personal life milestone – suggests a strategic approach to public image for both Allen and Steinfeld, potentially broadening their appeal and reinforcing positive associations.

Despite the Buffalo Bills not reaching the Super Bowl this season, Allen is focused on preparing for fatherhood. He shared that while he loves being a quarterback, he is “looking forward to this one,” referring to his upcoming role as a father. The pregnancy news was initially shared through Steinfeld’s Substack newsletter, with a video of the couple shared on Instagram shortly after.

Frequently Asked Questions

What teams are playing in the Super Bowl this year?

The New England Patriots will face the Seattle Seahawks in Super Bowl LIX on February 8th at Levi’s Stadium.

Who is featured in the State Farm Super Bowl ad?

The ad features Buffalo Bills quarterback Josh Allen, actress Hailee Steinfeld, comedian Keegan-Michael Key, actor Danny McBride, and the girl group Katseye.

When did Josh Allen and Hailee Steinfeld announce their pregnancy?

Josh Allen and Hailee Steinfeld announced they are expecting their first child in December 2025, initially through Steinfeld’s Substack newsletter.

As Josh Allen prepares for a new role off the field, how do you think balancing professional and personal life will impact his performance and public image in the coming years?