Rainforest roads, volcanic overlooks, quiet islands, and waterfall corridors.
78 Rising / 14%Hidden Index
A living scorecard for overlooked U.S. travel demand, state opportunity, share potential, and editorial coverage gaps.
High-desert parks, alpine byways, canyon overlooks, and dark-sky towns.
72 Rising / 9%Prairie trails, lake towns, historic main streets, and river country.
65 Steady / -2%Blue holes, barrier islands, mountain coves, food trails, and heritage towns.
80 Rising / 18%Coastal villages, waterfall notches, rail trails, and old mill districts.
74 Rising / 11%State opportunity table
Dense enough for operators, readable enough for searchers.
| State | Region | Hidden Score | Signals | Trend |
|---|---|---|---|---|
| Alabama | southeast | 73 | 234 | -2% |
| Alaska | pacific | 91 | 291 | -2% |
| Arizona | mountain | 84 | 269 | +2% |
| Arkansas | southeast | 79 | 253 | +10% |
| California | pacific | 77 | 246 | +6% |
| Colorado | mountain | 82 | 262 | -2% |
| Connecticut | northeast | 66 | 211 | +2% |
| Delaware | northeast | 64 | 205 | -2% |
| Florida | southeast | 75 | 240 | +2% |
| Georgia | southeast | 76 | 243 | +4% |
| Hawaii | pacific | 83 | 266 | +0% |
| Idaho | mountain | 88 | 282 | +10% |
| Illinois | central | 63 | 202 | -4% |
| Indiana | central | 62 | 198 | +12% |
| Iowa | central | 67 | 214 | +4% |
| Kansas | central | 70 | 224 | +10% |
| Kentucky | southeast | 78 | 250 | +8% |
| Louisiana | southeast | 74 | 237 | +0% |
| Maine | northeast | 86 | 275 | +6% |
| Maryland | northeast | 70 | 224 | +10% |
| Massachusetts | northeast | 68 | 218 | +6% |
| Michigan | central | 81 | 259 | -4% |
| Minnesota | central | 80 | 256 | +12% |
| Mississippi | southeast | 72 | 230 | -4% |
| Missouri | central | 71 | 227 | +12% |
| Montana | mountain | 87 | 278 | +8% |
| Nebraska | central | 73 | 234 | -2% |
| Nevada | mountain | 85 | 272 | +4% |
| New Hampshire | northeast | 76 | 243 | +4% |
| New Jersey | northeast | 65 | 208 | +0% |
| New Mexico | mountain | 89 | 285 | +12% |
| New York | northeast | 72 | 230 | -4% |
| North Carolina | southeast | 82 | 262 | -2% |
| North Dakota | central | 74 | 237 | +0% |
| Ohio | central | 66 | 211 | +2% |
| Oklahoma | central | 69 | 221 | +8% |
| Oregon | pacific | 84 | 269 | +2% |
| Pennsylvania | northeast | 71 | 227 | +12% |
| Rhode Island | northeast | 62 | 198 | +12% |
| South Carolina | southeast | 74 | 237 | +0% |
| South Dakota | central | 83 | 266 | +0% |
| Tennessee | southeast | 81 | 259 | -4% |
| Texas | central | 76 | 243 | +4% |
| Utah | mountain | 86 | 275 | +6% |
| Vermont | northeast | 78 | 250 | +8% |
| Virginia | southeast | 77 | 246 | +6% |
| Washington | pacific | 85 | 272 | +4% |
| West Virginia | southeast | 88 | 282 | +10% |
| Wisconsin | central | 73 | 234 | -2% |
| Wyoming | mountain | 86 | 275 | +6% |