Kylie Jenner Skims Campaign: New Photos & Everyday Cotton Collection

Kylie Jenner is the new face of her sister Kim Kardashian’s SKIMS brand, appearing in a campaign for the “Everyday Cotton” collection. The founder of Kylie Cosmetics poses in cotton underwear, showcasing the range designed for comfort and daily wear.

A Family Affair

Collaboration and Past Campaigns

Jenner shared photos from the campaign on Instagram, crediting photographer Mert Atlas. The images feature her in both a brown bra and matching thong, as well as a white set, presenting a blend of sensuality and ease. This isn’t Jenner’s first collaboration with SKIMS; she previously participated in the brand’s launch in 2019 and a Valentine’s Day collection in 2021 alongside Kim and Kendall.

Did You Know? Kylie Jenner had previously participated in the launch of SKIMS in 2019.

Kim Kardashian’s Vision

Kim Kardashian also appears in promotional material for the “Everyday Cotton” collection, stating that SKIMS has changed her perspective on underwear. The brand emphasizes pieces designed for everyday wear and enjoyment, with Kim advocating for “better basics” rather than simply essential items.

Expert Insight: The use of family members in marketing campaigns is a common strategy for brands seeking to leverage existing recognition and trust. This approach can create a sense of authenticity and relatability, potentially boosting consumer engagement and sales.

What’s Next?

The “Everyday Cotton” collection is scheduled to become available for purchase on February 17th. SKIMS may continue to utilize family members in future campaigns, given the positive reception and existing brand association. Analysts expect further expansion of the “Everyday Cotton” line with new colors or styles, depending on consumer demand. A possible next step could be increased social media engagement with behind-the-scenes content featuring the Jenner-Kardashian family.

Frequently Asked Questions

What collection is Kylie Jenner featuring in?

Kylie Jenner is featuring in the SKIMS “Everyday Cotton” collection.

Who photographed the campaign?

The campaign was photographed by Mert Atlas.

Has Kylie Jenner worked with SKIMS before?

Yes, Kylie Jenner participated in the SKIMS launch in 2019 and a Valentine’s Day collection in 2021.

How do you think the emphasis on “better basics” will influence consumer expectations for everyday underwear?