Lady Gaga, Justin Bieber and Sabrina Carpenter set to perform on music's biggest night

The 68th annual Grammy Awards are set to take place this Sunday at the Crypto.com Arena in Los Angeles, California. While the night’s winners remain uncertain, the event promises to be a significant one, marking both potential milestones and transitions for the awards show itself.

A Night of Potential Firsts

This year’s ceremony holds the possibility of breaking new ground. If Puerto Rican artist Bad Bunny wins Album of the Year for Debí Tirar Más Fotos, it would be the first time an all-Spanish-language album has received the honour. Nominations for Bruno Mars and Rosé’s “APT” and KPop Demon Hunters’ “Golden” raise the possibility of a K-pop artist winning a Grammy for the first time.

Did You Know? TV viewership for the 2025 Grammy Awards fell by 9% after three years of increasing ratings, according to the Los Angeles Times.

Changing of the Guard

Comedian Trevor Noah will host the Grammys for the fifth consecutive year, but this will be his final time leading the ceremony. The awards show is also undergoing a broadcast change, moving from CBS to ABC, Hulu and Disney+ next year.

Seeking a Wider Audience

With recent viewership numbers declining, the Recording Academy is actively working to broaden its audience reach. Performances are slated from Album of the Year nominees Justin Bieber, Pharrell Williams, and Sabrina Carpenter, as well as Best New Artist nominees Addison Rae, Sombr, Alex Warren, and Olivia Dean.

Expert Insight: The shift in broadcast partners and the focus on attracting a wider audience suggest a strategic response to evolving media consumption habits and a desire to maintain relevance in a competitive entertainment landscape.

The 68th Annual Grammy Awards will celebrate a year in music that included tours from Lady Gaga, Bad Bunny, Coldplay, Morgan Wallen, and Billie Eilish. Whether fans will tune in to see their favorites honored live remains to be seen.

Frequently Asked Questions

Who is hosting the 2026 Grammy Awards?

Comedian Trevor Noah will host the 2026 Grammy Awards, marking his fifth and final time hosting the show.

Where will the 2026 Grammy Awards be held?

The 68th annual Grammy Awards will take place at the Crypto.com Arena in Los Angeles, California.

When can viewers watch the 2026 Grammy Awards?

The awards show will begin at 8 p.m. ET on both CBS and premium versions of Paramount+.

As the music industry gathers to celebrate its achievements, what impact do you think the move to new broadcast platforms will have on the Grammys’ future viewership?

Lady Gaga, Justin Bieber and Sabrina Carpenter set to perform on music’s biggest night