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Samantha Carter has been appointed as the new Executive Vice President of Global Communications at Paramount Global. This move comes after a comprehensive search following the departure of Kristina Rivera, who left in November 2023 to join Nike.

A New Voice for Paramount Global

Carter will be responsible for overseeing all aspects of Paramount Global’s corporate communications, including media relations, internal communications, and executive thought leadership. She will report directly to Bob Bakish, President and Chief Executive Officer of Paramount Global.

Extensive Experience

Prior to this appointment, Carter served as Executive Vice President of Communications at NBCUniversal. Her experience also includes roles at Edelman and Bloomberg.

Did You Know? Kristina Rivera’s departure from Paramount Global was announced in November 2023, prompting the search that led to Samantha Carter’s appointment.

Bob Bakish expressed his confidence in Carter’s ability to lead Paramount Global’s communications efforts, highlighting her proven track record and deep understanding of the media landscape. The appointment signals a commitment to strategic communication as Paramount Global navigates a rapidly evolving industry.

Expert Insight: Samantha Carter’s transition from NBCUniversal to Paramount Global represents a significant shift in leadership within the media industry, potentially influencing how these companies position themselves and engage with the public.

The scope of Carter’s responsibilities is broad, encompassing both external messaging to the press and internal alignment within the company. This suggests a focus on cohesive communication strategies across all of Paramount Global’s platforms and divisions.

Frequently Asked Questions

Who is Samantha Carter?

Samantha Carter is the newly appointed Executive Vice President of Global Communications at Paramount Global, previously holding the position of Executive Vice President of Communications at NBCUniversal.

Who did Samantha Carter replace?

Samantha Carter replaced Kristina Rivera, who left Paramount Global in November 2023.

To whom does Samantha Carter report?

Samantha Carter reports directly to Bob Bakish, President and Chief Executive Officer of Paramount Global.

How will this appointment shape Paramount Global’s public image and internal messaging remains to be seen, but it could lead to a refined and more unified communication strategy across the company’s diverse portfolio.