Maxima Loyalty Card: 1.9M Users & €1.8M Monthly Rewards

Lithuania’s “Maxima” supermarket chain reports its “Ačiū” loyalty program has surpassed 1.9 million cardholders, making it one of the most widely used loyalty programs in the country. The program distributes approximately 1.8 million euros monthly to its members, offering a 1% cashback reward on every purchase.

Loyalty Program Benefits

According to Titas Atraškevičius, a spokesperson for Maxima, the accumulated value from the “Ačiū” card can be used to cover up to 99% of a future purchase, effectively reducing out-of-pocket expenses. Over 300,000 Maxima shoppers utilize the “Ačiū” card daily.

Did You Know? Maxima transfers 1.8 million euros each month to its “Ačiū” cardholders.

Digital Card Usage and Additional Features

Approximately one-third of “Ačiū” cardholders use the digital version through the Maxima app. Users of the app can also link deposit refunds from recycling machines directly to their loyalty accounts, locate nearby stores, provide product feedback, access the “Scan&Go” service, and submit suggestions.

Deposit Refunds and Loyalty Points

Maxima encourages customers to redeem deposit refunds as “Ačiū” loyalty points promptly, as while deposit slips do not expire, they can fade over time. Converting the refund to points ensures the benefits of the loyalty program apply.

Expert Insight: The integration of deposit refunds with the loyalty program demonstrates a strategy to incentivize environmentally conscious behavior while simultaneously bolstering customer engagement and retention.

Loyalty Program Expiration Policies

Other Lithuanian supermarket chains have varying policies regarding loyalty point expiration. “Iki” previously required points to be redeemed by December 31, 2025. “Mano Rimi” points expire on a rolling basis, one year from the date they were earned. “Norfa” loyalty euros expire after six months from the last purchase.

Frequently Asked Questions

How can I check my “Ačiū” point balance?

You can check your balance in your personal “Ačiū” account, through the Maxima app, on your purchase receipt, or by asking a cashier.

Can I use my deposit refunds to earn loyalty points?

Yes, you can transfer the value from a deposit refund slip to your “Ačiū” loyalty card.

What percentage of a purchase can “Ačiū” points cover?

“Ačiū” points can cover up to 99% of the total purchase amount.

How might evolving loyalty program structures influence consumer shopping habits in Lithuania?