NFL Returns to Madrid: Multi-Year Deal for Santiago Bernabeu Games in 2026

American football’s NFL is expanding its international presence with a multi-year agreement to continue staging games at the Santiago Bernabeu stadium in Madrid, Spain. This commitment, announced today, February 3, 2026, involves collaboration with the City of Madrid, the Community of Madrid regional government, and Real Madrid, owners of the 84,000-capacity stadium.

Expanding the NFL’s Global Footprint

NFL Spain country manager Rafa De Los Santos emphasized the league’s dedication to the Spanish market, stating the agreement will allow for continued fan engagement and investment in initiatives like NFL Flag and youth participation programmes. The NFL currently has 11 million fans in Spain.

Did You Know? The first NFL game in Madrid took place in 2025, with the Miami Dolphins defeating the Washington Commanders 16-13 in overtime, attracting a crowd of 78,610.

Commercial Success and Future Ambitions

The 2025 Madrid game attracted commercial partnerships with Sports Illustrated Tickets, Bwin, Toyota, and Santander. NFL Commissioner Roger Goodell has expressed a goal of hosting as many as 16 international games each season. Seven international games were held in 2025 across five cities.

2026 International Schedule Taking Shape

Seven games have already been confirmed for the 2026 campaign: three in London, one in Melbourne, one in Munich, and one in Rio De Janeiro. A potential eighth game is being discussed, with Paris, France, reportedly set to host its first NFL fixture.

New Orleans Saints Eyeing France

The New Orleans Saints, led by team president Dennis Lauscha, have been actively pursuing a game in France. Reports from RMC Sport indicate the 80,000-capacity Stade de France could host a game between the Saints and the Cleveland Browns in 2026. The Saints hold the exclusive marketing rights for the French market.

Expert Insight: The NFL’s expansion into international markets demonstrates a strategic effort to broaden its fanbase and revenue streams beyond the United States, laying the groundwork for potential long-term growth and increased global recognition.

Currently, the NFL’s collective bargaining agreement limits international games to a maximum of 10 per season, a restriction that may need to be addressed in future negotiations, with the current CBA expiring in 2031. Dublin, Ireland, hosted a game in 2025 but is not currently confirmed for 2026.

Frequently Asked Questions

What teams have marketing rights in Spain?

The Miami Dolphins, Chicago Bears, and Kansas City Chiefs have marketing rights for Spain as part of the NFL’s global markets programme.

What was the attendance at the first NFL game in Madrid?

The first NFL Madrid Game in 2025 had an attendance of 78,610.

How many international games did the NFL hold in 2025?

The NFL held seven international games in the 2025 campaign across five cities.

As the NFL continues to explore new international venues, what impact do you think these global games will have on the future of the sport?