Obey Me! Celebrates 7th Anniversary at Anime Expo 2026 with Exclusive Events and Merchandise

NTT Solmare Corporation is marking the seventh anniversary of its Obey Me! franchise with a series of fan-focused events during Anime Expo 2026 in Los Angeles. The celebration includes an exclusive “Devil’s Playlist Night” gala, autograph sessions featuring the franchise’s seven voice actors, and early-access merchandise for the upcoming visual novel, Obey Me! Sinner’s Choice, according to a company press release.

How Do Fan-Centric Events Drive Franchise Longevity?

In-person events serve as a primary strategy for sustaining interest in long-running digital franchises. By hosting the “Devil’s Playlist Night” at Camille’s at The Bellwether on July 2, NTT Solmare creates a high-touch environment that encourages community retention. According to the company, the event features a talk show and live DJ sets, moving the brand beyond the screen and into a social, physical space.

Pro Tip: If you are planning to attend anime industry events, check Steam wishlists before heading to booth exhibitions. NTT Solmare is offering a limited-edition button badge to fans who show their Obey Me! Sinner’s Choice wishlist to staff at the JETRO Geek Street booth.

What Is the Strategy Behind Early Merchandise Debuts?

Early-access merchandise acts as a bridge between current franchise engagement and future product releases. By debuting items related to Obey Me! Sinner’s Choice at Anime Expo, the developer leverages the high concentration of dedicated fans at the convention to build momentum for the title’s autumn release. This tactic follows a standard industry precedent where physical collectibles drive digital storefront traffic and wishlist growth.

How Do Autograph Sessions Affect Brand Loyalty?

Autograph sessions remain one of the most effective ways to humanize digital characters. NTT Solmare has scheduled two sessions for the Obey Me! cast on July 3 and July 4. These sessions provide a direct connection between the voice actors and the audience, which often results in increased social media activity and brand advocacy. At $77 per ticket, these sessions are highly limited, creating a sense of exclusivity that frequently accompanies successful franchise management.

Event Quick Reference

Event	Date	Focus
Devil’s Playlist Night	July 2	Performance & Gala
Autograph Session 1	July 3	Cast Meet & Greet
Autograph Session 2	July 4	Cast Meet & Greet

Did you know? Obey Me! is part of the NTT Solmare portfolio, which also includes major digital manga platforms like Comic C’moa and MangaPlaza. This cross-platform presence allows the company to funnel readers and gamers between different entertainment experiences.

Frequently Asked Questions

Where can I purchase tickets for the 7th Anniversary Gala?

Tickets are available through TicketWeb. Prices start at $30 for general admission, with VIP and VVIP tiers available for $150 and $220 respectively.

😈Obey Me! Meet and Greet 2021😈 Anime Expo Lite Stream & Unreleased Clips

How do I qualify for the exclusive button badge at Anime Expo?

You must show the booth staff your Steam wishlist for Obey Me! Sinner’s Choice. The badges are available at the JETRO Geek Street booth while supplies last.

Are the autograph session tickets limited?

Yes, NTT Solmare confirmed that tickets for the autograph sessions are highly limited and available via Eventbrite.

Are you planning to attend Anime Expo this year? Let us know in the comments which Obey Me! cast member you are most excited to see, and check our archives for more updates on upcoming visual novel releases.