Root/B Launches Professional Brand Video Podcast Production Service for SMEs
World map Co., Ltd., led by representative Sota Mabuchi, has announced the launch of “Root/B Video Podcast Studio,” a specialized production service tailored for small to medium-sized enterprises and individual brands. Scheduled to begin on June 5, 2026, the service aims to transform the voices and visions of business owners into “brand assets” through a monthly subscription model.
Bridging the Gap in Brand Production
The domestic market for brand podcasting has historically been split between high-cost major productions costing millions of yen and low-cost editing agencies that lack strategic brand guidance. Root/B Video Podcast Studio enters as a new category designed to fill this void.
By offering a professional middle ground, the service provides a structured approach to content creation that is accessible for smaller brands while ensuring the output is designed for long-term asset utilization.
From Company Information to “Brand Temperature”
The service is built on the philosophy that while websites provide company information, video podcasts convey the “temperature” of a company. This includes the representative’s thoughts, staff personalities, and the underlying stories behind a service.
While short-form videos are effective for initial discovery, the studio emphasizes that long-form dialogue is necessary to communicate values, work ethics, and personality to build deep trust with clients and potential recruits.
Comprehensive Production and Versatility
Starting at 200,000 JPY per month (excluding tax), the service offers three plans that cover the entire pipeline from planning and script design to recording and editing. The studio supports five specific programme types: CEO-led, recruitment, brand story, expert/educational, and regional/tourism podcasts.
A single recording session is designed to be repurposed into various formats, including short-form videos for Instagram Reels, thumbnails, SNS posts, and materials for recruitment pages or sales digests.
Studio Access and National Reach
While the primary dedicated studio is located in Takatsuki City, Osaka, the service also supports on-site recording nationwide. The facility supports 4K multi-camera recording and can accommodate up to three people for interviews or round-table discussions.
For those hesitant about the process, a 30-to-60-minute trial recording is available at the Osaka studio. This experience includes basic theme design and demo editing to help clients visualize the final product before committing to a contract.
Looking Ahead
With the first episode featuring staff members SOTA and MUSASHI already public, the studio may begin hosting a series of dialogues with various business owners. As the service rolls out, it is likely to expand the variety of “Brand Podcasts” produced for SMEs.
The company could potentially refine its monthly plans based on the needs of its initial partners, who may receive flexible support during the early launch phase.
Frequently Asked Questions
What is the pricing for the Root/B Video Podcast Studio?
The service offers three monthly plans starting from 200,000 JPY (excluding tax).
Where is the recording studio located?
The dedicated studio is located at 2F, 9-17 Takatsuki-cho, Takatsuki City, Osaka, a 4-minute walk from JR Takatsuki Station and Hankyu Takatsuki-shi Station.
Is it possible to record outside of the Osaka studio?
Yes, the service provides national on-site recording by bringing professional equipment to the client’s location.
Do you believe the “temperature” of a brand is more important than the information on its website when choosing a business partner?