The Best Soccer Jerseys and Gear to Watch FIFA World Cup 2026
Searches for soccer jerseys have surged over the past three months as “soccercore” becomes a dominant athleisure trend. This spike coincides with a global tournament kicking off June 11, which features over 100 games hosted across the United States, Canada, and Mexico over the course of a month.
The shift toward soccer-inspired fashion follows the decline of “tenniscore.” According to reporting on current consumer habits, multiple breakout searches for soccer gear have reached new heights recently. Brands are responding by releasing unique takes on classic jerseys and new fan gear to meet this demand.
Why is “soccercore” trending this summer?
The trend is driven by the intersection of sports and lifestyle fashion. Brands are diversifying their offerings beyond traditional athletic wear to include “fashion-forward” options. For example, Nuuly provides rental options for sporty styles, allowing consumers to experiment with the trend without permanent ownership.
Design variations now include ruched jerseys that create a peplum look and cropped silhouettes, such as those from Aritzia. Other brands, including Old Navy and Adidas, have launched retro-looking and throwback jerseys inspired by iconic designs from the past.
What types of gear are consumers buying?
Consumer interest spans technical performance wear and casual streetwear. Nike offers jerseys featuring Dri-FIT moisture-wicking fabric, while other replica options utilize technical dryCELL fabric to manage sweat. Umbro has introduced throwback-inspired jerseys made from waffle-knit material.
The trend extends to footwear and accessories. Adidas Sambas are cited as a primary shoe choice for pairing with jerseys, and Brazil fans are pairing gear with Havaianas. Non-apparel items include Owala soccer-inspired water bottles, Lego soccer balls used as home decor, and Team USA-themed face sparkles from Fazit.
How are brands customizing the soccer look?
Customization and niche tributes are key components of the current market. Some jerseys now feature specific historical tributes, such as a Brazil jersey honoring the early career of Ronaldo Nazário. Others, like a Pleasures jersey, incorporate regional imagery including the Statue of Liberty to mark the tournament’s U.S. locations.
Material choices vary by use case. Cotton crewneck T-shirt jerseys are positioned as basics for year-round wear, while 100% polyester slim-fit options are marketed for a more festive, tailored fit.
What may happen next for soccer fashion?
Demand for team-specific apparel could increase as the June 11 kickoff approaches. It is likely that “bandwagon” fashion will grow, with more consumers adopting the styles of teams that perform well during the tournament.
Retailers may see a continued rise in the popularity of “retro” and “throwback” collections as fans seek to connect with the sport’s history. This could lead to further collaborations between athletic brands and high-fashion designers to create more “cinched” or redesigned jersey silhouettes.
Frequently Asked Questions
When does the global soccer tournament begin?
The tournament officially kicks off on June 11.
Which countries are hosting the tournament games?
The games will take place across the U.S., Canada, and Mexico.
What is the difference between “soccercore” and traditional soccer gear?
While traditional gear focuses on performance, “soccercore” incorporates soccer elements into general athleisure, including cropped fits, ruched designs, and fashion-forward takes on classic jerseys.
Which national team’s colors are you most likely to wear this summer?