The North Face Red Box: Spring 2026 Collection & Launch Event
The North Face has officially launched its streetwear line, Red Box, though this isn’t the brand’s first foray into lifestyle apparel. The company previously had a similar line in the 1990s before shifting focus to its now-iconic outerwear. In 2003, The North Face also debuted the Purple Label line in Japan. A stateside revival of a dedicated streetwear collection began in July 2025 with the arrival of the Red Box collection.
Red Box 2.0 Debuts in Los Angeles
Last week, the Red Box collection presented its spring 2026 line at a launch party held at The Hole in Los Angeles. The event drew a notable crowd, including supermodel Winnie Harlow, actors Jackson White, Tyler Blackburn, Ashley Benson, and the cast of Tell Me Lies.
The launch event itself was themed around the Red Box aesthetic. A large, graffiti-covered red box served as a focal point at the entrance, and the DJ booth was adorned with red, logo-printed saran wrap. The evening featured a DJ set by DJ Kennedy and a surprise performance by the indie-punk band French Police.
The Red Box collection is described as a permanent lifestyle line, drawing inspiration from the ‘70s and ‘90s with oversized, premium pieces that blend technical performance with urban style. The collection includes jackets, tops, and pants.
Frequently Asked Questions
What is The North Face Red Box?
Red Box is The North Face’s official streetwear line, featuring vintage-inspired details and a focus on comfort.
Who attended the Red Box spring 2026 launch party?
The launch party included Winnie Harlow, Jackson White, Tyler Blackburn, Ashley Benson, and the Tell Me Lies cast.
When did The North Face launch the Purple Label?
The North Face launched the Purple Label line in Japan in 2003.
As The North Face continues to build momentum with its Red Box line, it will be interesting to see how the brand evolves its offerings and further integrates its technical heritage with contemporary streetwear trends.