WOW Safari Thoiry Launches AI-Powered WOW Animal Explorer App

WOW Safari Thoiry has launched WOW Animal Explorer, an AI-driven application developed with agency OISX to enhance visitor education. The tool allows guests to identify animals via photography and access over 600 audio stories, addressing common frustrations regarding species recognition during safari tours, according to the park.

How does the AI identification system work?

The application uses artificial intelligence to provide instant animal identification. Visitors take a photo of an animal to unlock dedicated audio content, which includes scientific information, anecdotes, and interactive challenges, according to the developer OISX.

To build the system, OISX partnered with the French startup Horama for visual recognition and Rewind Stories for interactive narrative content. The tool is integrated directly into the entrance ticket and operates in both pedestrian areas and on automobile tracks.

Did You Know? The WOW Animal Explorer app launches with more than 600 available stories to help visitors identify and learn about the animals they encounter.

What educational levels are available for visitors?

The app provides two distinct levels of content to cater to different age groups. A family-oriented path is designed for children, while a more in-depth path is available for adolescents and adults, according to the project specifications.

The experience includes gamified elements to encourage engagement. Visitors can earn experience points, unlock badges, and access rewards within the park as they record their observations.

Expert Insight: Samantha Carter notes that shifting the visitor experience from passive observation to active exploration may change how guests interact with wildlife education. By integrating gamification and tiered learning, the park is likely attempting to increase the cognitive retention of scientific data across different demographics.

When is the rollout and marketing campaign happening?

WOW Safari Thoiry began promoting the tool via a spot on connected TV and replay platforms on June 17. A broader campaign involving digital, social media, and physical displays launched on July 8, according to OISX.

Un été à Wow Safari Thoiry

The entire initiative is centered on the new brand signature: “Stop coming to see, come to explore.” This shift suggests the park may move further toward interactive, tech-led education in the future.

Frequently Asked Questions

How do visitors access the WOW Animal Explorer app?
The application is integrated into the entrance ticket of the park.

Can the app be used while driving through the safari?
Yes, the system functions on both automobile tracks and in pedestrian spaces.

Who developed the technology behind the app?
The app was developed by agency OISX, with Horama providing visual recognition and Rewind Stories providing narrative content.

Do you think AI tools improve the educational value of visiting a wildlife park?