Younger Generations Drive Surge in Hair Loss Treatments Sales in Switzerland

A growing number of young adults are turning to products aimed at preventing or reversing hair loss, a trend reflected in significant sales increases at the online retailer Galaxus. While hair loss is often associated with aging, the data reveals a rising concern among younger demographics, including Generation Z.

Shifting Demographics in Hair Loss Prevention

Between 2022 and 2025, the proportion of Galaxus customers under 25 purchasing hair serums and oils marketed for hair loss prevention jumped from one in 100 to one in ten. Currently, 16 percent of those under 25 are buying these products. The 25-34 age group has also seen a substantial increase, with their share doubling to 40 percent over the last five years.

Did You Know? In January 2026, customers under 35 years old accounted for more than half of all hair serum and oil sales at Galaxus.

A Gender Shift in Purchasing

The trend isn’t limited to men. Galaxus reports a significant increase in female customers purchasing anti-hair loss products. Currently, two out of every three hair oils and serums sold are bought by women, a stark contrast to five years ago when they represented less than half of the customer base. This shift is also apparent in shampoo sales, though the increase among women is less pronounced than with serums and oils.

Sales figures at Galaxus demonstrate the growing demand: sales of hair oils and serums with “anti-hair loss” or “hair growth” claims have tripled in the last three years, while shampoos with similar promises have increased by 150 percent.

Expert Insight: The increasing focus on preventative hair loss treatments among younger adults suggests a heightened awareness of potential hair health issues and a proactive approach to self-care, even in the absence of visible hair loss.

What Might Happen Next

If current trends continue, we could see further increases in the sales of anti-hair loss products, particularly among younger demographics. Retailers may respond by expanding their product offerings and marketing efforts targeting these groups. It is also possible that increased demand will spur further research and development into new hair loss treatments. However, given that many existing products have limited proven efficacy, consumer expectations may not always be met.

Frequently Asked Questions

What age groups are most actively purchasing anti-hair loss products?

Individuals between 25 and 34 years old represent the largest segment of purchasers, currently accounting for 40 percent of sales. Those under 25 are also showing increased interest, with 16 percent currently making these purchases.

Is hair loss prevention more popular among men or women?

Currently, more women are purchasing anti-hair loss products than men. Two out of three hair oils and serums sold at Galaxus are now bought by women, a change from five years ago when they made up less than half of the customer base.

How have sales of these products changed recently?

Sales of hair oils and serums marketed for hair loss prevention or growth have tripled at Galaxus in the last three years. Shampoo sales with similar claims have increased by 150 percent during the same period.

As awareness of hair health grows, what steps are you considering to maintain your own hair wellness?