東洋生興 前川専務 × U.K. 対談：地域課題解決への不動産活用と「信用」の経営
A unique approach to real estate development focused on solving local challenges is gaining attention in Japan, spearheaded by Toyo Seikō and its Managing Director, Masatoshi Maekawa. The company’s efforts, rooted in a 35-year relationship with local personality and journalist U.K. (Yūjirō Kusunoki), demonstrate a commitment to community-based problem-solving through innovative property projects.
A Lifelong Connection Forged in England
The partnership between Maekawa and U.K. began over three decades ago while attending boarding school in England. They were roommates during their time abroad, forming a bond that evolved into a familial connection when Maekawa’s sister married U.K. This long-standing relationship provides a foundation of trust and shared values that informs their respective work.
From Marketing to Community Development
Maekawa’s career path, which included a stint at Culture Convenience Club (CCC), significantly shaped his approach to real estate. He credits CCC’s founder, Takao Masuda, with instilling the idea that the company was a “planning company,” not simply a retail operation. This perspective led Maekawa to view real estate not just as a commodity, but as a tool for addressing societal needs and creating value.
Addressing Local Issues Through Property Development
Toyo Seikō’s projects are designed to directly address specific local concerns. A prime example is the redevelopment of the “Million-mae” intersection in Kyoto City. Recognizing the area’s darkness and resulting safety concerns, the company attracted 24-hour businesses to illuminate the intersection and enhance security.
The company has also focused on addressing the shortage of childcare facilities, collaborating with municipalities and welfare corporations in Tokyo and Hakata to build new nurseries.
Expanding into Regional Revitalization
Toyo Seikō’s initiatives are expanding beyond urban centers into more rural areas. In Tokushima Prefecture, the company is developing solar power plants on abandoned farmland, combining renewable energy generation with the cultivation of “yomogi” (mugwort). This project also provides employment opportunities for individuals with disabilities. Additionally, the company is undertaking renovations of vacant homes and villas to attract tourism and stimulate local economies.
A Philosophy of Persistence and Integrity
Maekawa emphasizes the importance of building trust and maintaining a strong reputation. He notes that while many projects are proposed, only a small percentage come to fruition. He attributes success to consistent effort, learning from setbacks, and prioritizing ethical conduct. He also highlights the value of strong relationships, noting that successful projects often lead to further opportunities through referrals.
Prioritizing Trust and Cultivation
Maekawa stresses that “trust” is the most important principle in both his business and his approach to raising his children, including his eldest son who started a business while still in high school. He also emphasizes the importance of continuous learning, dedicating an hour each morning to reading the Nikkei newspaper and several books each month, often focusing on fiction to broaden his perspective. He credits his insights to seminars led by Kōji Sakamoto, chairman of the “People-Centered Management Association.”
Future Outlook
Looking ahead, Maekawa expressed a desire to continue contributing to the development of the city of Moriguchi, identifying opportunities to meet local needs and support the community. He also aims to instill a commitment to integrity and ethical conduct in the next generation.
Frequently Asked Questions
What is the core philosophy driving Toyo Seikō’s projects?
Toyo Seikō focuses on identifying and resolving local issues through strategic property development, prioritizing community needs over simple real estate transactions.
How did Masatoshi Maekawa’s previous experience influence his current role?
Maekawa’s time at Culture Convenience Club (CCC) taught him to view real estate as a tool for “planning” and creating social value, rather than just buying and selling properties.
What is the nature of the relationship between Masatoshi Maekawa and U.K.?
Maekawa and U.K. have been close friends since meeting as boarding school students in England over 30 years ago, and their relationship evolved into a familial bond when Maekawa’s sister married U.K.
As communities grapple with evolving needs, how might a focus on localized, problem-solving real estate development reshape urban and rural landscapes?