Bachelor Marketing & Sales Management – Full & Part-Time Options

A new bachelor program is being offered that aims to blend theoretical business knowledge with practical skills in marketing and sales. The program is designed to be accessible, offering both full-time and part-time study options, and emphasizes a combination of theory and practice.

Core Curriculum and Skill Development

The curriculum focuses on core areas of business administration alongside specialized training in marketing and sales management. Key topics include Marketing & Sales Management, Consumer Behavior, Market Research, Sales Performance, Communication Management, Controlling, and AI Data Analytics. Students will have the opportunity to customize their studies through a range of elective courses.

Did You Know? The program incorporates real-life practical projects with companies, allowing students to directly apply their learning.

Experiential Learning Opportunities

Students can expect to engage in real-life practical projects with companies. An integrated work internship is also a component of the program, providing valuable professional experience. International opportunities, such as a semester or internship abroad, are available to enhance intercultural skills.

Expert Insight: The emphasis on practical projects and internships suggests a deliberate effort to bridge the gap between academic study and the demands of the modern workplace, potentially increasing graduates’ employability.

The program is designed to prepare students for a promising future in the field of marketing and sales.

Frequently Asked Questions

What study options are available?

The program is available for both full-time and part-time students.

What key areas of study are included?

The program covers Marketing & Sales Management, Consumer Behavior, Market Research, Sales Performance, Communication Management, Controlling, and AI Data Analytics.

Are there opportunities for international experience?

Yes, students can pursue a semester abroad or an internship abroad.

How might the integration of AI Data Analytics into the curriculum shape the future of marketing professionals?