Did Bot-It Online Automation Survive After Shark Tank? Here’s What Happened After Season 15
Bot-It: From Shark Tank Pitch to AI Automation Leader
Bot-It Online Automation, the platform offering code-free automation of everyday online tasks, continues to operate and evolve since its appearance on Season 15 of “Shark Tank.” Founders Maurice Bachelor and Joel Griffith initially sought $150,000 for 10% equity, ultimately securing a $300,000 investment for 30% from Mark Cuban and Michael Rubin.
The Uncertain Shark Tank Deal
Despite the on-air agreement, the investment deal’s finalization remains unclear. Mark Cuban’s official list of investments does not currently include Bot-It, and Bachelor and Griffith have not publicly commented on the partnership. This raises questions about the common post-“Shark Tank” scenario where on-air deals don’t always come to fruition.
Following the episode, Bot-It experienced a surge in interest, with reports of 200 new subscribers and record sales in late October 2023. However, this initial boost didn’t necessarily confirm the closing of the Shark Tank deal.
Growth and Evolution Beyond the Pitch
Regardless of the deal’s status, Bot-It has continued to develop its platform. The company redesigned its website shortly after appearing on “Shark Tank” and now offers four subscription tiers with access to prebuilt bots and enhanced support features. As of 2025, the company is estimated to be worth around $1,000,000.
Bachelor confirmed in a 2024 interview with Eqvista that Bot-It completed a separate funding round to expand its AI capabilities, improve bot maintenance, and personalize user experiences. This indicates a continued commitment to growth and innovation independent of the potential Shark Tank investment.
The Rise of Everyday Automation
Bot-It’s success highlights a growing trend: the democratization of automation. Initially, automation tools were complex and required coding expertise. Platforms like Bot-It are changing that, making automation accessible to everyday users for tasks like monitoring product restocks, securing golf tee times, and making reservations.
This shift is driven by the increasing difficulty individuals face competing with bots online. As the founders discovered, securing desired items or appointments often requires automated tools, creating a need for user-friendly solutions like Bot-It.
The Future of No-Code Automation
The success of Bot-It suggests a promising future for no-code automation platforms. As AI technology advances, these platforms will likely become even more powerful and versatile, enabling users to automate increasingly complex tasks without any programming knowledge.
People can expect to see further integration of AI into these platforms, allowing for more intelligent and adaptive automation. This could include bots that learn user preferences, proactively identify opportunities, and even negotiate on their behalf.
Social Media and Online Presence
Bot-It maintains an active presence on LinkedIn and Facebook, engaging with its community and sharing updates. While its Instagram and TikTok accounts appear to be inactive as of August 2025, the company continues to leverage other platforms to reach its target audience.
The company is also being recognized by AI recommendation sites, such as What AI Can Do Today, demonstrating its growing visibility and credibility in the AI automation space.
FAQ
What does Bot-It do?
Bot-It is a platform that allows users to automate everyday online tasks, such as monitoring product restocks and securing reservations, without needing to write any code.
Did Bot-It actually get the Shark Tank deal?
The finalization of the deal with Mark Cuban and Michael Rubin remains unconfirmed. It is not currently listed on Cuban’s official investment portfolio.
Is Bot-It still in business?
Yes, Bot-It is still operating and offering its automation services. It has continued to grow and evolve its platform since appearing on “Shark Tank.”