Fox Wins Bundesliga Rights in Mexico & Central America for Five Years

Fox has secured a five-year agreement for the broadcasting rights to the German Bundesliga soccer league across Mexico and Central America. This deal expands Fox’s already significant portfolio of soccer coverage in the region and marks a shift in broadcasting partners for the Bundesliga.

Expanding Reach in the Americas

The agreement will see Fox broadcast 309 Bundesliga games each season, along with the German Super Cup and the promotion/relegation play-offs. Games will be available across Fox’s linear channels, the Fox One streaming service, and Tubi, a free ad-supported streaming platform. The coverage area includes Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and the Dominican Republic.

A Strategic Partnership

Fox replaces Sky Mexico as the Bundesliga’s rightsholder in these markets. This move is part of a broader strategy by the Bundesliga to increase its presence in the Americas. The league has a 17-year partnership with Relevent to manage media rights and develop regional partnerships. Last year, the Bundesliga opened a content studio in Guadalajara to create original content tailored for Spanish-speaking audiences.

Did You Know? The Bundesliga opened a region-specific studio in Guadalajara last year to produce original content specifically designed for Spanish-speaking audiences.

Fox’s existing soccer holdings in Mexico include Liga MX, Liga MX Femenil, the Uefa Champions League, and the Premier League. The company also recently acquired Caliente TV, further strengthening its position in the Mexican sports market.

Collaboration and Content

Bundesliga Americas will collaborate with Fox to produce supporting content for the broadcasts. Robin Austermann, Bundesliga Americas executive vice president, stated that combining the Guadalajara studio with Fox’s platform will allow the Bundesliga to “speak directly to Mexican fans every day: in their language, in their football culture.”

Expert Insight: This deal highlights the increasing importance of tailored content and localized broadcasting strategies for international sports leagues seeking to grow their fan bases in key markets like Mexico and Central America.

Luis Maldonado, executive director of acquisitions and marketing at Fox Latin America, added that the agreement reinforces Fox’s commitment to offering a strong international football portfolio.

Frequently Asked Questions

What leagues will Fox broadcast in Mexico?

Fox will broadcast the Bundesliga, Liga MX, Liga MX Femenil, the Uefa Champions League, and the Premier League in Mexico.

Which countries are included in the broadcasting deal?

The deal covers Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and the Dominican Republic.

How many Bundesliga games will be broadcast each season?

Fox will broadcast 309 Bundesliga games per season, as well as the German Super Cup and the post-season promotion/relegation play-offs.

How might this expanded coverage influence the popularity of the Bundesliga in Mexico and Central America?