Super Bowl LX Betting: $1.76 Billion Expected, Seahawks vs. Patriots
The upcoming Super Bowl LX, featuring the Seattle Seahawks and the New England Patriots, is projected to generate an estimated $1.76 billion in wagers, according to the American Gaming Association (AGA). This figure represents a nearly 27% increase compared to the previous year and would mark a new record for Super Bowl betting.
Record Betting Volume Expected
The AGA’s projection is based on data reported by state gaming regulators and aligns with estimates from other industry sources. The Sports Betting Alliance (SBA), in collaboration with Legal Sports Report, recently estimated $1.71 billion in wagers for the Super Bowl across U.S. sportsbooks. These figures encompass bets placed at legal sportsbooks operating in 39 states and the District of Columbia.
Potential for a Shift in Betting Trends
Despite the overall positive outlook, some analysts suggest a potential decrease in betting volume this year. Jordan Bender, an equity research analyst at Citizens, anticipates a 2% year-over-year decline. This potential dip is attributed to less media attention surrounding this year’s matchup compared to last year’s game featuring the Kansas City Chiefs and the Philadelphia Eagles.
The previous Super Bowl benefitted from the presence of high-profile players like Patrick Mahomes and Saquon Barkley, as well as the increased public interest generated by figures like Taylor Swift. Additionally, the growing popularity of prediction markets, which have already seen significant activity on the upcoming game, may be exerting some pressure on the legal betting market.
The Rise of Prediction Markets
Kalshi, a leading prediction market, is preparing for its second Super Bowl. These markets, federally regulated, allow users to trade the outcome of events, including sporting events, in a manner similar to stock trading. Over $79 million was traded on Kalshi regarding the winner of the AFC Championship game last week.
Despite the growth of prediction markets, betting at U.S. sportsbooks remains strong. Missouri, having launched its legal betting market last year, will contribute to the overall Super Bowl wagering volume for the first time.
Advertising and Early Bets
Fanatics Sportsbook will debut its first Super Bowl advertisement during this year’s game. Last year, FanDuel was the sole sportsbook to advertise during the Super Bowl, and overall television advertising spending by sportsbooks decreased by approximately 7% year-over-year to $442.5 million in 2025, according to iSpot.tv. Notably, advertisements from prediction market operators will not be aired during the Super Bowl.
Early betting activity has shown significant action on the New England Patriots, with wagers of $2 million and $1.2 million placed in their favor, despite being the underdog. As of Thursday, the Seattle Seahawks were favored by 4.5 points at DraftKings Sportsbook. Bets of $1 million or more were not reported during the last Super Bowl.
Frequently Asked Questions
What is the projected total amount of money expected to be wagered on Super Bowl LX?
The American Gaming Association (AGA) expects approximately $1.76 billion to be wagered on Super Bowl LX.
Which teams are competing in Super Bowl LX?
The Seattle Seahawks and the New England Patriots are competing in Super Bowl LX.
Are prediction markets impacting traditional sportsbook betting?
Some analysts believe the growing popularity of prediction markets, like Kalshi, may be generating some pressure on the legal sports betting market.
As the Super Bowl approaches, will the final betting numbers confirm the AGA’s optimistic projections, or will the anticipated decrease in media interest translate into lower overall wagers?